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Home | Lobby Cards
A lobby card is usually 11x14 or 8x10 inch. They are eiter printed horizontaly, is landscape, or verticaly, is portrait, on thick paper or card stock featuring a scene from the film advertised or a portait or group shot of the main actors. They are issued in sets. These sets are designed for display in a theatre's lobby or foyer with the intention of promoting the movie.
Studios stopped producing lobby card sets for the American market sometime in the mid-1980's. After the mid-1980's, the only lobby card sets produced were for International releases.
A lot of other sizes and types of lobby cards were and are also being used as many foreign countries still produce their own movie promotional materials for films, with sometimes very different often even superior art, and printed in smaller numbers.
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